Branding Development
Logo Design and Visuals for Web
IA can provide you with the right communication messaging or visuals to bring your web presence to market, especially if you need a logo, branded template or video design asap! See below for some of our branding work:
We worked with the creators of the ate68 food delivery web app to create an engaging logo for the Trinidad and Tobago market with a two week turn-around. The design phase included 3 initial concepts and 8 additional options based on the concept chosen. Competitive analysis and additional app visuals were included plus final brand guidelines.
We worked with freelance designers and the owners of Valini’s Pharmacy and Supermart to update their logo design for the physical and online world in preparation for the launch of their online delivery service. The design phase lasted 3 weeks and also included delivery of brand guidelines and social media templates.
We worked with the creator of the Perfecting SEA Math application to create an engaging logo for the 10 – 12 age group with a one week turn-around. The design phase included 4 initial concepts, 9 additional options based on the concept chosen, and then 3 final options for final colour/font choices.
Internal Brand Guidelines
A key element of branding that is sometimes overlooked, is the internal brand guidelines that ensure employees consistently deliver to your brand’s identity and how it comes to life in both your day-to-day administration and on documentation going to external stakeholders.
For one law firm, IA was tasked with putting together a Core Brand Elements Style Guide which included guidelines on logo usage, colour usage, typography usage, letterhead templates, presentation templates, email signatures and the general do’s and don’ts of how the brand and logo should be rendered visually.
Logo Refresh
Your successful brand now has longevity behind it but you want to modernize your look to remain contemporary. IA can help to update your logo while still maintaining your brand identity. We take the time to understand what your brand means to you and to customers to ensure we deliver a strong visual that can carry your brand into the future.
