OUR CLEANEST OFFERING: PRISTINE LAUNDRY PODS
Pristine Laundry Pods is an in-house brand developed by Innovation Activators Limited, introduced in 2024 and built around a simple idea — laundry shouldn't be complicated.
Pre-measured, easy to use, and free from phosphates, chlorine, parabens, phthalates, optical brighteners, and bleaching agents, Pristine Pods deliver a premium clean without the mess or guesswork of traditional detergents. Each pod combines detergent and fabric softener in one, handling stain removal, odour elimination, colour protection, and fabric care all in a single toss. HE compatible and designed to rinse clean, they're also a more water-efficient choice.
The brand launched with its flagship Island Breeze variant — a fresh, tropical scent that has proven to be the single biggest factor converting first-time shoppers into loyal buyers. For those who prefer something lighter, Gentle Clean offers a low-irritant, ultra-low odour formula that's mild enough for sensitive skin, baby clothes, and delicates. Both variants are available in full-size packs as well as a convenient 8-pod mini, perfect for trial, travel, or a quick top-up.
Pristine is positioned to be the best value on the shelf — reliable performance and real convenience at a price that makes sense, going up against international brands without the international price tag.
In its first year in market, Pristine retailed over 5,000 units across 5 major grocery chains, and the brand is now carried in 25+ retail locations across Trinidad and Tobago — from Xtra Foods, Food Basket, and West Bees to Persad's, Food Giant, M.S. Foodcity, and Family Mart, alongside lifestyle and hospitality partners like Excellent Stores, Hyatt Regency Trinidad, and Caribbean Airlines.
The road ahead is equally exciting. Scent Boosters and Dryer Sheets are already on the Pristine roadmap, with the brand continuing to grow its retail footprint and product range across T&T and beyond.
From the washing machine to the laundry bag, Pristine is here to make clean simple.